Last week I had the chance to work with a large Boston based marketing company and get involved with a TV commercial shoot. The marketing firm is putting together a variety of commercials for the CT Lottery.
The campaign features 15 commercials and each one highlights a different New England celebrity. I was filming in a giant green-screen room and the group is going to completely animate me into a giant ski mountain of cash in CG effects. I spent a week riding down a green ramp a few hundred times and they will pin the 20-foot sections into a downhill run with jumps, berms, skids, etc. as I navigate down the mountain. The best part was that since I got to “play” myself, I’m in my full kit and on my own bike, thus all my sponsor logos and full product placement will be seen throughout the commercial.
The commercial will air on a bunch of stations out here starting on November 22nd. Until then check out a few pictures with this link: http://www.flickr.com/photos/mikested/sets/72157625307978110/